The first conference was held in 2001. It was attended by over 280 experts from 120 companies, which was a great success and positive sign that the market in our region requires one specialized meeting in this field.

Since then, E-trgovina conference is held on the regular basis. It is dedicated to businessmen interested in being informed on recent achievements in the field of e-commerce and e-business and options for their implementation in Serbia and SEE region. It has become a gathering place of domestic and foreign experts and companies, for making analyses of the current situation, and pointing out to directions of further development of electronic business.

The sponsors of the Conference are the Ministry of Trade, Tourism and Services, Ministry of science and environmental protection of the Republic of Serbia and Serbian Chamber of Commerce. Their representatives take an active role in the organization of this conference.